OUR BUSINESS
MODEL

We use the six capitals in our business model which, through our business activities, culminate in outputs and outcomes that create value for our various stakeholders. Good corporate governance, sustainable business practices and risk management underpin our business model and provide the foundation on which we build and grow our business.

our-business-model

Click here to see our
business model in action

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OUR CAPITAL INPUTS

We use the six capital resources interchangeably and appreciate that there are trade-offs between them. These tradeoffs are carefully considered to preserve shareholder value.

INTELLECTUAL
27 Gaming licences Respected brand and reputation
IT systems

SOCIAL AND RELATIONSHIP
Stakeholders – partners, guests, customers, communities and employees

NATURAL
Resources – energy and water Fauna and flora at our pristine properties

HUMAN
14 706 Employees
Board

PRODUCTIVE
Properties across
8 countries

FINANCIAL
Debt
Equity

BUSINESS ACTIVITIES AND OUTPUTS

Our business activities draw on the various capital resource inputs and convert these into our activities and outputs – gaming and hospitality which are supported by various central service functions. Our activities and outputs allow us to measure and monitor progress against the group’s strategic objectives and create stakeholder value. We leverage our core assets, unused land, past experiences, strategic partnerships and management skills to capitalise on growth opportunities and create memorable guest experiences.

Gaming

Our gaming licences are the most critical enabler allowing us to operate and fulfil our purpose and vision. We continuously review and evaluate our licence conditions to ensure we fully comply and maintain our licence to operate.

Tables

Slots

Alternative gaming such as LPMs

Online sports betting

Hospitality

Our unique hotels and resorts, their pristine location and superior offerings are some of our key differentiating factors that keep our guests choosing Sun International as a destination of choice. The group’s food and beverage offering provides something for all food lovers. Most of our properties have the facilities and infrastructure to host world-class events and conferences, which drives footfall at properties and creates memorable experiences.

Hotels and resorts

Food and beverage

Events and conferencing

Property development and refurbishments

Business support

This division leads innovation, technology and administrative services for business operations to enable optimal use of digitalisation, technology and business processes in achieving our strategic objectives.

Innovation

Technology

Administrative services

Central services

These support services include finance, IT, HR, marketing and legal and corporate services that are critical to providing sound financial business models, achieving efficiencies across the group, building relationships with key internal and external stakeholders and providing governance in areas aligned to legislation and regulations.

Marketing

Finance, legal and corporate services

Sustainability

OUTCOMES