About this online reporting
OUR VALUE CREATION STRATEGY
The achievement of our purpose and vision ensures value
creation for all stakeholders. This is achieved through our
business model, which is executed through our strategy,
reinforced by our core values and underpinned by our
governance and risk management.
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how we create value
how we create value
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IMPROVE OUR EXISTING OPERATIONS AND OUR GUEST EXPERIENCE
The environment we operate in is constantly
changing. We therefore frequently review how
our business is structured and how we operate
to maximise the value we create and improve
our guest experience. This ensures that Sun
International remains a destination of choice for
our existing and new guests
Stakeholder impacted
Customers and guests
Employees
PROTECT AND LEVERAGE OUR EXISTING ASSET PORTFOLIO
Our diverse portfolio of assets includes worldclass
hotels, modern and well-located casinos
and some of the world’s iconic resorts. We
regularly evaluate our portfolio to identify those
properties that can be better leveraged, those
that need protection and those that may no
longer be core to our strategy
Stakeholder impacted
Equity partners, shareholder and
debt funders
Customers and guests Employees
GROW OUR BUSINESS INTO NEW AREAS AND PRODUCTS
We monitor organic and acquisitive growth
opportunities on an ongoing basis. Additionally,
the alternative gaming market also offers growth
opportunities as it continues to grow
Stakeholder impacted
Equity partners, shareholder and
debt funders
Gambling boards
Customers and guests Employees
OUR PEOPLE
Our people enable the group to achieve
its strategic objectives. Given the highly
regulated and service-orientated industry in
which we operate, our people’s motivation
and competence to perform and provide
a memorable guest experience are key
determinants of the group’s ongoing success
and sustainability
Stakeholder impacted
Employees
Customers and guests Employees
GOVERNANCE AND SUSTAINABILITY
Our group is a responsible corporate citizen
that has developed a credible track record
that underpins our reputation. Governance
and sustainability are fundamental to Sun
International’s operations and are interwoven
into our strategy and decision-making process,
from board level to our operations
Stakeholder impacted
Regulators and industry bodies
Communities
Partners and suppliers
As a group we also embrace the United Nations Sustainable Development Goals (SDGs) and previously reported on the contributions we made to all 17 SDGs.
In an attempt to increase the impact we have on the SDG’s, we recently assessed which SDGs are most relevant and can be impacted on the most by the
group. Sun International identified and approved six SDGs that will be a priority for the group going forward. The six SDGs are depicted below and align with the
group’s strategy. Progress against these SDGs is detailed in the governance and sustainability section.
OUR PURPOSE
To create great memories for our
guests, people and stakeholders
OUR VISION
To be an internationally recognised
and respected gaming and hospitality
group that provides memorable
experiences for our guests, offer
rewarding employment for our people,
delivers returns for our shareholders
and creates value for the communities
in which we operate.
OUR VALUES
TEAMWORK
We treat each other with respect and work
together to create great memorable experiences
for all our stakeholders
CUSTOMERS FIRST
Our customer is at the heart of all we do and we
exceed their expectations every time
PASSION
We inspire each other with our positive attitude
and energy as we strive to be the best
PROFESSIONALISM
We use our skills and competence to provide the
highest standard of work and ethical conduct at
all times
EMPLOYEES
Employees are the heart of our business. They
are the primary interface with our guests and
the custodians of the memorable experience we
strive to offer our guests.
GAMBLING BOARDS
Gaming boards provide our legal licence to
operate and guide the group on how best to
create shared value for the communities where
we operate. They also provide oversight on the
gaming industry to ensure a fair and responsible
industry.
COMMUNITIES
Communities form an integral part of our
operating environment as they provide our
social licence to operate. It is imperative to
create shared value for these communities to
sustain our operations.
CUSTOMERS AND GUESTS
Our livelihood depends on our guests, as
they have a direct impact on our financial
sustainability. We constantly need to innovate
and create memorable experiences to remain
relevant and attract and retain our guests.
EQUITY PARTNERS SHAREHOLDERS AND DEBT FUNDERS
Equity partners, shareholders and debt funders
provide us with the financial resources to
deliver on our strategic objectives and create
shareholder value.
PARTNERS AND SUPPLIERS
Partners provide support to ensure that we do
not operate in isolation, thereby minimising
the potential value creation. Suppliers provide
the necessary supplies, services and systems
to enable the group to carry out its business
activities and improve the overall guest
experience.
REGULATORS AND INDUSTRY BODIES
Regulators provide the guidance within which
we are required to operate, and industry bodies
provide a platform to influence policy and
legislation. This continues to create value for all
stakeholders within the confines of the law.
Financial Capital
Our source of funds includes debt and equity
which we use for business operations including
running costs, property refurbishments and
maintenance and strategic acquisitions.
Productive Capital
Our unique properties form the bricks and
mortar where our business activities are
carried out to ensure we offer our guests an
unforgettable experience. Our unused land also
creates opportunities for development.
Social and relationship Capital
Our guests, shareholders, employees,
communities, gambling boards, government
and regulators are key stakeholders and we
actively engage and manage these stakeholder
relationships to promote a shared value
proposition.
Human Capital
Our people are the primary interface with our
guests and the custodians of the memorable
experience we strive to offer our guests.
Intellectual Capital
Our intellectual capital includes our gaming
licences, brand and know-how, which provides
our licence to operate and cultivates a wealth of
management expertise and innovative IT.
Natural Capital
Our business activities depend on natural
resources, particularly water and energy. Some
of our properties are in pristine environments
rich in biodiversity which we protect and
preserve.