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Improve our existing operations and our guest experience
The environment we operate in is constantly changing. We therefore frequently review how our business is structured and how we operate to maximise the value we create and improve our guest experience. This ensures that Sun International remains a destination of choice for our existing and new guests
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Protect and leverage our existing asset portfolio
Our diverse portfolio of assets includes world-class hotels, modern and well-located casinos and some of the world’s iconic resorts. We regularly evaluate our portfolio to identify those properties that can be better leveraged, those that need protection and those that may no longer be core to our strategy
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Grow our business into new areas and products
We monitor organic and acquisitive growth opportunities on an ongoing basis. Additionally, the alternative gaming market also offers growth opportunities as it continues to grow
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Our people
Our people enable the group to achieve its strategic objectives. Given the highly regulated and service-orientated industry in which we operate, our people’s motivation and competence to perform and provide a memorable guest experience are key determinants of the group’s ongoing success and sustainability
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Governance and sustainability
Our group is a responsible corporate citizen that has developed a credible track record that underpins our reputation. Governance and sustainability are fundamental to Sun International’s operations and are interwoven into our strategy and decision-making process, from board level to our operations
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