STRATEGIC OBJECTIVES

FOCUS AREAS IN 2019

Self-assessment:
ALL
ACHIEVED/ GOOD PROGRESS
IN PROGRESS
LIMITED PROGRESS
Continuing to drive and extract efficiencies across the business and improve margins
WHAT WE ACHIEVED

Margins continued to improve across the business

Aligning the business to continually compete in our changing business environment
WHAT WE ACHIEVED

Implemented the group’s new central office operating structure, which we have aligned to our different customer segments

Extracting relevant business intelligence to make informed strategic decisions around customer interaction and behaviour
WHAT WE ACHIEVED

Ongoing system integration resulted in informed strategic decisions around customer interaction and behaviour

Upskilling employees around mobile application development and data security
WHAT WE ACHIEVED

Ongoing awareness to encourage staff to use new mobile application

OVERVIEW

The group’s back to basics approach continues to translate into improved efficiencies as well as better use of systems, standards and procedures. Driving operational efficiencies and improving and benchmarking margins across the business remains a focus. We have introduced specific financial targets to monitor progress and the systems integration project, introduced in the comparative period, continues to positively impact on profitability group-wide. We also finalised the new central office operating structure in January 2020, which will further enable efficiencies group-wide and streamline business systems and processes to make Sun International more agile in an already strained operating environment. Our shared services centre continued to improve efficiencies by centralising the finance and payroll functions and enhancing economies of scale. This allowed our properties’ operational management to focus on the needs of our employees and customers. The group is committed to expanding the shared services centre across the rest of the group’s properties.

On-the-job training, mentoring, succession planning and emphasising the SunWay culture and CLEAR1 principles are some key drivers to ensure our people deliver meaningful customer experiences and improve back-office efficiencies. Employee training is tracked and monitored to ensure service levels and customer offerings are constantly improved and refreshed.

On-the-job training, mentoring, succession planning and emphasising the SunWay culture and CLEAR1 principles are some key drivers to ensure our people deliver meaningful customer experiences and improve back-office efficiencies. Employee training is tracked and monitored to ensure service levels and customer offerings are constantly improved and refreshed

Our scheduling system, Kronos, has now been implemented at all South African units. This allows us to measure labour costs accurately, improve our scheduling according to business demands, improve payroll processing, reduce overtime costs, and manage staff better based on property demand. During 2019, the big five properties (Boardwalk, GrandWest, Sun City, The Table Bay and Time Square) have included advanced predictive scheduling. This predictive scheduling had a positive impact on operations, and we achieved a notable decrease in absenteeism. The smaller properties have also benefited from using Kronos’ time and attendance scheduling and, where feasible, may be upgraded to predictive scheduling. We have also implemented this system at certain outsourced services to improve efficiencies.

Sun International’s system integrations and modifications continued to result in increased operational efficiencies, improved transaction accuracy, and standardised systems across our South African operations. These improvements are geared towards strengthening customer service levels to create memorable guest experiences that ensure our properties remain a destination of choice. The focus remains around our customer-facing systems, including efficiencies and food and beverage, which includes standard operating procedures and training videos available on the group intranet.

We continue to look at modernising our world-class gaming systems to ensure relevance, reduce the cost of doing business and enhance customer service levels. This allows us to make better decisions around customer behaviour and experiences. The group’s Park Hyatt Hotel, Casino & Spa in Mendoza Argentina implemented a new gaming system (Playtech) in February 2020. In determining the most suitable gaming system, we will prioritise factors such as improving customer service, enhancing cashless system abilities within regulatory constraints, and integrating marketing, rewards and promotion capabilities.

Management focused on efficiencies across food and beverage during the year, which were largely derived from cost containment initiatives and using our systems effectively. Food and beverage expenses were well controlled with significant management focus on payroll and scheduling. Effective cost control enabled improvements in the food and beverage margin. Going forward, a group-wide evaluation of all food and beverage outlets will take place to determine the feasibility of outsourcing certain food and beverage outlets.

1   Clear principles: connect, listen, engage, act and reconnect.

LOOKING AHEAD

  • Continuing to extract efficiencies and relevant business intelligence to make informed strategic decisions group-wide
  • Further leveraging systems integrations and continuing to improve standardised operating procedures
  • Continually evaluating and enhancing gaming systems to ensure we remain competitive
  • Reviewing our gaming system to determine the best way forward from a customer service perspective and overall cost of ownership
  • Determining whether or not to outsource certain food and beverage outlets
  • Embedding defined labour productivity standards